PURE EV, a leading electric two-wheeler manufacturer from India, has announced a strategic partnership with Arva Electric Vehicles Manufacturing LLC, a subsidiary of Clarion Investment LLC. This collaboration aims to expand the distribution and sales of PURE EV's electric motorcycles across the Middle East and Africa, offering sustainable mobility solutions to consumers in these regions. 

Under the agreement, PURE EV will supply Arva Electric with an initial batch of 50,000 units of its flagship models, the ecoDryft and eTryst X, over the next two years. This volume is expected to rise to 60,000 units annually in subsequent phases, strengthening PURE EV's presence in these emerging markets. 

Speaking on the partnership, Dr Nishanth Dongari, Founder and Managing Director of PURE EV, said: "Our commitment to innovation and user experience ensures that we provide market-ready offerings that meet the rising demand for electric mobility. Through this partnership, we aim to foster sustainable mobility solutions in the Middle East and Africa, regions where electric motorcycles are witnessing rapid adoption. By combining our expertise with Arva Electric's market reach, we are poised to make a significant global impact."

Aniyan Kutty, Managing Director of Arva Electric Vehicles Manufacturing LLC, added: "We are delighted to partner with PURE EV. Their advanced R&D and cutting-edge technology ensure efficient and reliable electric two-wheelers. Together, we aim to reduce carbon emissions and promote eco-friendly mobility solutions, supporting environmental sustainability in the region."

The UAE electric two-wheeler market is projected to grow at a CAGR of 9.11 per cent between 2024 and 2031, increasing from USD 29.97 million in 2023 to USD 60.19 million by 2031. This growth is driven by factors such as the rising efficiency of electric motorcycles, increasing fuel prices, and enhanced accessibility of electric vehicles. 

PURE EV holds all intellectual property rights for its motorcycles, safeguarding its proprietary technologies during market expansion. Notably, PURE EV's motorcycles are the only Indian electric motorcycles to be homologated for operation in the Middle East, following the necessary approvals. In addition to supplying vehicles, PURE EV will act as a strategic technology partner to Arva Electric, offering technical support and expertise throughout the distribution process.