The Appliances business of Godrej and Boyce, a part of Godrej Enterprises Group, recently added a production facility for its new range of fully automated front-load washing machines powered by AI technology. With an investment close to Rs 100 crores in capital expenditure, the manufacturing line is spread over 1 lakh square feet at Shirwal near Pune.

Adding a capacity of 3 lakh units of front-load washing machines per annum, the new facility will double the production of automatic washing machines. The Greenco Platinum Plus certified factory manufactures appliances like refrigerators, air conditioners, semi and top-load washing machines, medical refrigerators, InsuliCool and Qube.

Shashank Sinha, Product Group Head- Washing Machines, Godrej Appliances, said, "Our new range of fully automatic front load washing machines have been conceptualised and designed especially for Indian consumers keeping in mind their preferences based on various geographic and climatic conditions, family sizes and washing habits. Along with superior aesthetics, these advanced machines of 7-10 kg capacities are powered by AI Technology that intelligently optimizes the wash and rinse, delivers optimal clothes care by smart load detection and water level adjustment, also saves precious water and energy, thereby redefining the washing experience for consumers." 

The brand aims to drive 2X growth in the washing machine category this year.