Prior to joining Mahindra, Dr. Choi was a Senior Advisor to GE Korea, General Motors Korea and IBM Korea for 12 years, advising these global companies on strategies for Korean government relations. He has also served as a member of advisory committees of various companies and government institutions as well as Chairman of the American Chamber of Commerce in Korea. Dr. Choi was appointed to the Board of the Indian Chamber of Commerce in Korea this year. He is currently a postgraduate professor at the Graduate School of International Studies at Sogang University.

Earlier, Dr. Choi served as the Assistant Secretary for International Economics to the President of the Republic of Korea, playing a key role in the country's entry to the OECD. He later became Chief Economic Advisor to the Governor of Gyeonggi Province and then the Chief Economist and Advisor to the CEO of the Federation of Korean Industries. In 1996, he received the Meritorious Honor Award from the Office of the President.

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