BYD India, a branch of globally leading New Energy vehicles (NEV) manufacturer, recently announced the delivery of the newly launched BYD ATTO 3 Superior variant to singer and composer Jasleen Royal.

With 2.8 million followers on Instagram and 1.6 million followers on YouTube, Royal's music is popular in music streaming platforms. Her choice of sustainable electric vehicle demonstrates the growing popularity of environmental consciousness amongst influential trendsetters.

Commenting on the milestone, Rajeev Chauhan, Head of Electric Passenger Vehicles (EPV) Business at BYD India, stated, "We're thrilled to welcome Jasleen Royal to the BYD family. Jasleen embodies innovation and style, perfectly aligning with the BYD ATTO 3. This vehicle offers a superior driving experience with cutting-edge technology, all while minimising environmental impact. As we celebrate 11 years of BYD in India and with the recent introduction of multiple variants in the BYD ATTO 3 lineup, we're making electric mobility accessible to a broader audience. With over 600 bookings, we believe the BYD ATTO 3 is the ideal choice for those who seek both performance and sustainability." 

Each variant of BYD ATTO 3 has been designed to meet the needs of Indian customers and has received certification from the Automotive Research Association of India (ARAI). The BYD Dynamic variant is available at an introductory ex-showroom price starting at Rs 24.99 lakh. BYD ATTO 3 has received over 600 bookings.

Jasleen Royal said, "Creativity isn't just about music; it's about finding innovative solutions. The BYD ATTO 3 is a perfect example of that – a car that offers a stylish and powerful driving experience while being eco-friendly. It aligns with my vision for a future where creativity thrives alongside environmental responsibility. I'm excited to be a part of the BYD family with the BYD ATTO 3 Superior variant in Cosmos Black and look forward to seeing where the future of sustainable mobility takes us. I am particularly impressed with the music-inspired design features like the guitar strings." 

With an objective to encourage innovation among engineering students in India, BYD recently announced the launch of the BYD EV INNOVATIVE-A-THON. The initiative is conducted in association with the Automotive Skill Development Council (ASDC).