VinFast Auto has announced that it received 27,649 non-refundable and non-transferable pre-orders for the mini-SUV VF 3 within 66 hours in Vietnam.
The VF 3's record-breaking pre-orders are credited by its special introductory price of only 235 million VND (approximately $9,248, battery subscription) and 315 million VND (approximately $12,390, battery included) for customers who placed deposits from May 13 to May 15.
For a down payment, customers only need between 50-70 million VND (approximately $1,965-$2,750). The remaining balance can be financed through affordable instalments with a total monthly payment of just over 2 million VND (approximately $78.5) over eight years. Notably, paying for the VF 3 in full upfront costs only half the price of the cheapest gasoline car model currently available in the Vietnamese market.
In addition to its attractive price, the record-breaking number of pre-orders can also be attributed to the innovative sales approach VinFast piloted for this model. For the first time in Vietnam, vehicles were sold on e-commerce platforms such as Shopee, VinID, and orders could be placed through nine livestream sessions conducted by 15 influencers.
This revolutionary sales approach made the VF 3 the first vehicle in Vietnam to achieve over 50 per cent of its total orders online, marking a momentous development in the online to offline business model.
In response to the strong support from customers, Duong Thi Thu Trang, CEO VinFast Vietnam, said: "The 27,649 pre-orders received within 66 hours is a testament to the strong support and trust of the Vietnamese people for VinFast. We are extremely grateful for our customers' endorsement for the VF 3 and our brand, and we will strive to continue to earn their support as we grow into a world-class Vietnamese automaker".
Similar to other VinFast electric vehicles, the VF 3 comes with the best warranty policy in the Vietnamese market, with a seven-year or 160,000 km warranty for the vehicle (whichever comes first) and an eight-year unlimited mileage warranty for the battery.
The first VF 3 cars are expected to be delivered to customers starting in August 2024, with at least 20,000 vehicles expected to be delivered this year.
