Kia, India's leading premium carmaker, has announced the launch of Kia Krystal, a new innovative digitised aftersales initiative. The initiative is aimed towards offering transparency to the Kia customers through video consulting and live video streaming of the service of their cars. The initiative also offers Kia customers easy access to all the details, including explanations of work, costs, and real time resolution to any query they have, all from their smartphone. This service is available through the 'My Kia' app, making it convenient for customers to stay informed.

The live consultation service is now available at 237 Kia dealerships nationwide, while 25 dealers are already currently live streaming the service procedure. Kia India aims to start the live streaming in another 60 dealerships by the end of 2024. The overall customer rating of both platforms has exceeded expectations.

Hardeep Singh Brar, National Head – Sales and Marketing, Kia India, commented, "Our research indicated that most of our customers are opting for our advance pick and drop service or send their drivers for their vehicle service procedures. Due to this, they miss supervising the effort, which can lead to dissatisfaction in the longer run. Through Kia Krystal, we are aiming at building more trust by facilitating greater transparency to position ourselves as a customer-centric brand."

Going forward, Kia India will expand Kia Krystal's ambit to include a new process for welcome calls, aimed at onboarding new customers post-sales and keeping them informed about ownership programs and offerings.

Earlier as well, the company has launched many customers centric digitised service offering, including Advanced Pick and Drop, My Convenience, My Convenience Plus, My Convenience Flexi, Kia Owner's Manual (Digital), and ‘MyKia' app to name a few.