The All New Land Cruiser Prado is a radical evolution towards a more modern and advanced impression in line with the changing lifestyle preferences of our customers. Built on the ironic heritage of QDR [Quality, Durability, and Reliability] leadership and our commitment to the rich heritage of Toyota's unconquerable SUVs, we are certain that this new offering will continue to delight our Indian customers who are looking for a top-class SUV. Today Utility Vehicles (UVs) constitute around 28% of the mass market vehicles in India, and Sport Utility Vehicles (SUVs) about 40% of higher price products.UVs have been always our stronghold, and with this we hope to further consolidate our position in the market and complement our four wheel drive range he added.

END