In 2017, the BMW sales growth was predominantly driven by the Sports Activity Vehicle (SAV) segment, particularly the BMW X1 (compact SAV) and the BMW X5 (premium SAV). The second half of 2017 also saw an unprecedented acceleration in sales with the launch of the all-new BMW 5 Series, the most progressive sport-business sedan in India.
Pawah further added, "We are moving forward with a clear aim and our resolute strategy of ‘Power to Lead'. We are well-prepared to set a benchmark in the Indian automobile industry in every aspect, with passion, performance and excellence. We are confident of continuing this momentum but our primary goal is to grow the size of the luxury car market in India. We strongly believe, that leading the growth of the segment is more important than anything, even more important than being just Number One."
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