JCB India's pavilion theme resonates with the theme of Excon 2017 of Fuelling Next Gen Infra building by using smart and innovative technologies. Excon saw JCB showcase its commitment towards providing a world class digital experience to its customers as it introduced multiple mobile applications which ensures all the relevant information is just a click away for users.

Applications such as JCB Livelink, Smart Diagnostic, Parts E-sell and Digital product manuals will re-define how customers interact with manufacturers. They are all aimed at improving the overall customer experience by providing all the important information in real time.

JCB at its exhibition area had a dedicated "Livelink Zone" which was set up to provide a Virtual Reality tour on JCB's Innovation & Future Telematics Technology. It gave visitors a real-time experience of the new features of its advanced telematics technology - Livelink.

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