Innoval is Legrand's global brand of products showcases and is derived from Valley of Innovation. The narrative at Innoval is based on the concept of ‘Source to End Usage', where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely - Home Automation, User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management.

The design approach is based on the concept of Designeering. It has all the technicalities of engineering, but put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational infographics and clean minimal visual language, Innoval has been designed to provide its visitors with a hands on experience that can help them make an informed choice.

Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers.

Sameer Saxena, Director- Marketing, Legrand India said, "Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. It is another orbit in our eco system to provide modern tools and means to promote our products."

He further added, "It may be first time in India that any B2B brand is taking step towards B2B experience zone for their customer (in highly technical segment). The same could have been possible due to innovative and creative thought process of worlds and countries leading electrical giant - Legrand."

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