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Husqvarna outdoor power products launched in India

By Niranjan Mudholkar,

Added 08 May 2017

Says its products are especially engineered for tough market conditions like India

India is one of the fastest growing markets and holds a tremendous growth potential. The estimated combined market size of the industry is INR 3000 crores. The company is expecting a market growth of around 10% for premium hand held outdoor power tools over the next 3-5 years.

Pavel Hajman, Global President, Husqvarna Division said, "Husqvarna's success around the world has been earned because of our focus on the customer and on meeting the needs of many different markets. In India, we are committed to helping our customers increase their productivity and improving their standard of living.

"Our strategy going forward is to work towards increasing our market share and to expand our portfolio to include various new categories from our global portfolio. Husqvarna's team of experts have worked together in mapping out the potential from the robust and well proven machines in the launch range to the newest products using cutting edge technologies such as battery and robotic machines. We are also looking into how Husqvarna's technical solutions can be utilized in India to support professional landscapers."

The Global Forest and Garden market is growing steadily. Over the last five years, the market value is estimated to have increased around three percent per year. The addressable market for forest and garden products in regions and segments where Husqvarna Group is active is estimated to be SEK 185billion (INR 1352 bn.)

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