Speaking at the Mahindra JIVO launch, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd. said, "With Innovation and Technology as its bedrock, Mahindra is today working on redefining the face of farming in the future. We have embarked on various initiatives towards this end and our recently launched Farming 3.0 platform will help in taking farm mechanization to the next level. The launch of the JIVO platform today is another significant step in that direction".

According to Rajesh Jejurikar, President - Farm Equipment Sector, Mahindra & Mahindra Ltd. "We are happy to present Indian farmers with the Mahindra JIVO that will help in small farm mechanisation with its multi-application suitability. The JIVO is a compact 24 HP 4WD tractor offering best in class PTO HP and fuel efficiency with stylish and comfortable design at a very attractive price".

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