"Input device manufacturer, Cherry, is among the world's leading mechanical keyboard switch producers and is perfectly positioned within the growing PC gaming market", explains Dr. Sumeet Gulati, partner of GENUI. "GENUI is convinced that the experience and networks of both advising entrepreneurs constitutes a valuable partnership. Cherry will benefit from the planned investments, structure and strategy which have been set out for long-term growth."

Sonja Hahn, chairwoman of the ZF and Cherry works council at the Auerbach location, was very positive about the new owner: "GENUI presented itself to the works council as a reliable and long-term partner. We placed particular value on the commitment to current collective agreements, co-determination and to the Auerbach location."

Cherry Managing Director Manfred Schöttner adds: "Cherry's management and workforce are convinced that the Cherry Group is facing excellent development opportunities within the new ownership structure. It gives us the opportunity to leverage the existing market potential of the Cherry brand, worldwide. We are looking forward to working with both experienced consultants and GENUI."

The takeover which requires no regulatory approvals is planned for conclusion in November this year. Details of the financial agreement will remain undisclosed.

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