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Mercedes-Benz launches the 'Made in India' GLC

By Niranjan Mudholkar,

Added 29 September 2016

Adds the 9th product to its local production portfolio

Roland Folger, MD & CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India with 'Made in India' GLC

Roland Folger, MD & CEO, Mercedes-Benz India said: "The GLC with its dynamic design, best-in class technological innovations and luxurious appointments has already established itself as a winning product in our portfolio. We are enthused by the customer response to this dynamic SUV, which has altogether redefined the segment and given the customers a refreshing choice.

"The GLC has already become one of Mercedes-Benz's highest selling products, and we are very confident that it will replicate the global success in India as well. With the localization and availability in petrol and diesel, we are confident that the GLC will become an attractive proposition for our discerning buyers with enhanced value propositions and increased availability."

Piyush Arora, Executive Director, Operations, Mercedes-Benz India stated: "We are extremely satisfied with our localization strategy, which is pivotal to our long-term success in this dynamic market. The rolling-out of the ‘Made in India' GLC underscores our positive outlook for the Indian market, as we look forward to introducing more locally produced vehicles depending on future market growth.

A vast majority of our current volume products are now locally made in India, which has been driving immense value to our discerning customers. The highest level of refinement and implementation of advanced technology and flexible processes ensure our production quality conforms to the most stringent global standards, and creates new benchmark in manufacturing for the luxury car industry in India. We are glad to offer the locally made GLC within four months of its India debut and are confident that it will help catering to its overwhelming demand and shorten the waiting period."

(See next page for the production highlights of the GLC)