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JLR Castle Bromwich plant starts producing Jaguar XE

By Niranjan Mudholkar,

Added 12 September 2016

£100m of fresh investment in Birmingham plant reaffirms commitment to British manufacturing

Following the huge customer demand for Jaguar's two latest models, the F-PACE and XE, Jaguar Land Rover has revealed that the mid-sized premium sport sedan, the Jaguar XE, is to be built at Castle Bromwich - marking the return of all Jaguar sports and saloon car manufacturing to the Birmingham plant.

The XE will gradually transfer from its current home at Solihull, demonstrating the inherent flexibility of Jaguar Land Rover's West Midlands manufacturing operations - the result of more than £1bn of infrastructure investment at Solihull and Castle Bromwich. This investment in new press lines, body shops and final assembly halls supports production of the three Jaguar models built on the company's technically advanced aluminium architecture*.

Wolfgang Stadler, Jaguar Land Rover's Executive Director of Manufacturing, said: "The significant investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies, was deliberate. It gives us the flexibility to quickly respond to consumer demand for our growing range of products."

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