Get In Touch
Nov2024 104x80.jpg
Current Issue
section
logo

LeEco India opens its 1st local manufacturing plant

By Niranjan Mudholkar,

Added 31 August 2016

Set up at an investment of US$ 5 million and a further US$ 2 million earmarked for the automation process.

At the inauguration, the Minister said, "With the objective of making India the manufacturing hub for electronics, the Indian Government has undertaken various initiatives to create a conducive businesses environment. As the market size for electronics is expected to grow to US$400 billion by 2020, it is imperative to promote indigenous manufacturing. LeEco is a name of global reputation and it is heartening to see it align with 'Make in India' just after entering India eight months ago. We laud their efforts of training local talents and building a center of R&D excellence in the country."

Along with this major development, LeEco also announced another milestone in its India journey - crossing the 1 million sales volume for smartphones in India. This is a commendable achievement for LeEco, zooming from zero to 1,000,000 in under eight months. LeEco has a strong portfolio of Superphones in India, several of which have been 'flagship killers' and outperformed other established brands in the same segment. This is also a testimony to the strong bonds that LeEco has created and nurtured with Indian consumers.

Tin Mok, Vice President of Le Holdings and CEO of LeEco Asia Pacific said, "India is top priority in LeEco's global expansion roadmap. Our investments here - be it our manufacturing plant or our R&D centre that will train hundreds of local talents - all demonstrate that we are here for the long haul.

"Our ultimate objective is to offer our users more of locally manufactured products that are customized to Indian consumers' needs. We have a strong R&D team in India and plan to add over 1,000 engineers to it by the next year, which we intend to leverage for designing and developing products that resonate even better with our users here and also in overseas markets."

(Continued on the next page)