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C.R.I. enters high-end specialised wires & cables

By Niranjan Mudholkar,

Added 18 August 2016

Targets Rs. 5,000 crore turnover by 2021 (wires and cables segment Rs. 1,100 crore by 2021)

G. Soundararajan, Vice Chairman - C.R.I. Group, says: “In the 1st phase, C.R.I. has earmarked an investment of Rs.125 crore for this project.”

G. Soundararajan added, "In the 1st phase, C.R.I. has earmarked an investment of Rs.125 crore for this project. This state of the art plant with integrated cable compound manufacturing facility will have production capacity to process over 10000 tonnes of copper and produce products worth over Rs.500 crore per annum.  In the 2nd phase, the company has planned to invest further to double the capacity in about 2-3 years time.

"The company will leverage its longstanding relationship with reputed EPC contractors, retailers, consultants and contractors of C.R.I. for the wires and cables division too. The stocking of wires and cables at the existing 7 foreign subsidiary companies, 32 branches in India and the strong distribution network currently available in 120 countries will greatly help to market these products worldwide. In addition, C.R.I. is in the process of establishing a new distribution network for some of its wire & cable products. C.R.I. will also leverage its vast retail network it has created throughout India over the years.

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