The Bosch Group is opening a new regional presence in Tehran, the capital of Iran. By doing so, Bosch intends to tap into one of the most promising growth markets in the Middle East in the years ahead.

All business sectors of the supplier of technology and services will operate in Iran. By the end of the year, Bosch will employ around 50 associates there. Through its regional presence, the company is breathing new life into a long-standing connection to Iran. Bosch began selling its products in the country in 1924.

"We are delighted to be back in Iran. In our quest to pick up speed quickly, we are benefiting first and foremost from reestablishing contact with former local partners and customers," says Uwe Raschke, the Bosch board of management member responsible for Europe, Middle East and Africa. "The country's potential is tremendous. We expect to see the Iranian economy grow by just under five percent this year. The medium term is also highly promising."

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