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Dongfeng Renault opens first plant in china

By Niranjan Mudholkar,

Added 02 February 2016

The first vehicle to be manufactured at the plant is the Renault Kadjar.

Carlos Ghosn commented during the opening ceremony: "Thanks to a talented, multicultural team, the Wuhan plant was built in record time to our highest quality standards. This is a milestone in our long-term partnership with Dongfeng Group, as well as for Renault's growth. China is a core part of Renault's strategic plan."

The Dongfeng Renault Automotive Company (DRAC) joint venture was formed on December 16, 2013, and work started on the plant in January 2014. One year later, the joint venture had around 1,000 employees. At end-2015, the workforce totalled 2,000 - a challenge in terms of recruitment and multicultural management.

The first vehicle to be manufactured at the plant is the Renault Kadjar, an SUV with racing genes. The car has been fitted with some different equipment compared to the Kadjar released in Europe in 2015. The SUV segment accounts for 30% of the Chinese market and is the fastest-growing segment, increasing by 53% in 2015.

The Renault Kadjar was unveiled at the 13th Guangzhou Motor Show on November 20, 2015. It will go on sale in China in March 2016.
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