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Audi Group to invest more than € 3 billion in 2016

By Niranjan Mudholkar,

Added 01 January 2016

“Continuing with high levels of investment in future technologies to enhance strong position.”: Audi CEO Rupert Stadler

Image courtesy: Audi

Audi will lay the foundations for future growth in 2016. In the coming financial year, the company plans to continue with its high levels of investment. Along with further process and cost optimization, the planned capital expenditure is to amount to more than € 3 billion, and will support the Ingolstadt-based company along its successful path.

Half of the planned investment will take place at the German sites in Ingolstadt and Neckarsulm. Furthermore, Audi will recruit additional experts in the field of future technologies once again in 2016.

The company intends to push forward with its growth strategy with the approved investment program in 2016: "We are continuing with our high levels of investment in future technologies to enhance the strong position of our brand," emphasized Audi CEO Rupert Stadler. The car producer also plans to enter a new market segment with the Audi Q2 model next year.

In addition, Audi will present the successor of the Audi Q5 next year, thus continuing with the next chapter of its SUV success story. "A significant proportion of our investment is naturally in the field of alternative drive systems," stated Stadler. In 2018, the first large-series battery-electric vehicle of the brand with the Four Rings will be launched, based on the Audi e-tron Quattro concept. By 2020, Audi will expand its model range to include 60 different automobiles.

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