TRI will help bridge the gap between fundamental research and product development. Its primary mission is to accelerate R&D in a range of fields to help resolve society's future challenges by using artificial intelligence and big data. Thereby, contributing to a sustainable future where everyone can experience a safer, freer, and unconstrained life.

Directed by Dr. Gill Pratt, Toyota's Executive Technical Advisor and the Chief Executive Officer of the new enterprise, TRI will hire leading researchers and engineers to support its wide range of activities.

Dr. Pratt said, "Our initial goals are to: 1) improve safety by continuously decreasing the likelihood that a car will be involved in an accident; 2) make driving accessible to everyone, regardless of ability; and 3) apply Toyota technology used for outdoor mobility to indoor environments, particularly for the support of seniors. We also plan to apply our work more broadly, for example to improve production efficiency and accelerate scientific discovery in materials."

Akio Toyoda, President of Toyota Motor Corporation, said, "As technology continues to progress, so does our ability to improve products. At Toyota, we do not pursue innovation simply because we can; we pursue it because we should. It is our responsibility to make life better for our customers, and society as a whole. I want to work with Gill, not just because he is a great researcher, but because I believe that his goals and motivations are the same as ours."
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