The new LS3 is the third generation of Latitude on-road SUV and CUV tyres in the Michelin line-up

Offering an uncompromising safe and silent ride, the Michelin Latitude Sport 3 tyre helps the company further strengthen its product portfolio in India, for the discerning Indian owners of SUVs and CUVs.

The new Latitude Sport 3 (LS3) is the third generation of Latitude on-road SUV and CUV tyres in the Michelin line-up. The design of the new tyre conveys an image of power and control and is capable of supporting the vehicle weight and driver expectations with enhanced safety performance, while delivering outstanding grip on all types of on-road surfaces.

LS3 leverages Michelin Total Performance, the company's technology strategy to develop tyres capable of simultaneously delivering superior levels of performance in the key areas of safety, fuel efficiency, grip, longevity and performance.

Mohan Kumar, Commercial Director, Michelin India said "We are delighted to bring the iconic Latitude Sport 3 tyres to the Indian market at a time when demand for premium SUVs in India, is growing. Latitude Sport 3 will cater to the tech savvy and upwardly mobile consumer, who wants a dynamic and luxury performance, with practicality of everyday use."

The Latitude Sport 3 has already been selected and certified by the world's leading car manufacturers to factory-equip their flagship models, such as the new Porsche Macan and BMW X5. Available nationally at Michelin premium dealerships the Michelin Priority Partners and the Tyre Plus network, the tyre will be offered in 4 sizes to equip the widest possible number of SUVs/CUVs already on the road like Audi Q7, Porsche Cayenne among others, in the first year of its sale.

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle.

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