Astrum’s manufacturing facility in India is going to be located in Tirupati (Andhra Pradesh) with a size of 16,000 sq m.

Tell us about your R&D and design capabilities.
We have our in-house team in china for both R&D and design capabilities. Since, design is one of our focus areas, we also use third party services. We also have a joint venture with one of China's leading company who provides us with a CBD (Creative Users, business and designers) system.

Do you plan to further increase your product portfolio?
Given the competitiveness of the market, we are focused on adding about 8-10 new products each quarter to stay ahead of the market as a brand. We want to give our customers an experience of the products that can bring technology to their home and enhance their lifestyle.

The electric vehicles segment is an emerging segment in India. Having established your expertise in the power bank segment, would you consider foraying into the electric vehicles battery segment?
Although it is an emerging market we are not looking at it currently. However, since we are into technology the opportunity of foraying into electric vehicles battery segment excites us and we hope we may sometime look into it in near future.

What is your vision for Astrum?
The vision for Astrum is to break down barriers between People and Technology. Technology, quality, market and environment are the critical success factors on which Astrum is constantly focusing to further develop its business and bring added value to its customers; our aim is to see people using Astrum to create their world.
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