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High growth trajectory!

By Niranjan Mudholkar,

Added 29 April 2018

Hind Rectifiers Ltd is expecting a much more intensive growth due to addition of several new products and the strategic restructuring of our three plants and their capacity enhancement, says Suramya Nevatia, the Company’s CEO.

You operate in a very competitive industry and also operate in a market where customers are both demanding as well as price sensitive. How are you managing costs at the shop-floor level to ensure good quality at competitive prices?
Price sensitivity is applicable where the product being sold has become a commodity, whereas we strive on technology and innovation. In those areas where we are unable to innovate the product any further, we excel in operational efficiency. Any customer does not want their plant or project to ever get held up because of capital equipment, since they are always in a rush, we are always there to oblige at a premium.

How has been the business in the ongoing fiscal? How does it compare to the growth in the previous fiscal?
It has been a decent performance this year. Our last Quarter has been exceptional. But the upcoming year is going to be the game changer.

At present, what is your turnover and what kind of growth targets have you set for the next two years?
We did Rs.110 crore last year (FY 17). For FY 19 and FY 20 we are expecting a much more intensive growth due to addition of several new products and the strategic restructuring of our three plants and their capacity enhancement.

How do you see your personal journey in the organisation? What is your vision for the organisation?
As far as my personal journey is concerned, it has been invigorating! My vision - I see Hind Rectifiers Ltd. being the most comprehensive supplier to the Indian Railways and a beacon of solution to any and every industry. This is strengthened by a library of innovative technology that we will leverage for manufacturing world-class products, right here in India.

END