Tell us about your entrepreneurial journey as the founder of Ambrane India.
It is true that investment in every business should be done thoughtfully and smartly even if it is a small amount and for Ambrane the ticket size was not more than Rs.10 lakh. With an investment of only Rs.10 lakh in the year 2012, and followed by several developments, today we stand at a turnover of Rs.100crore plus. Ambrane in a very short span of time has built its own success story. Especially in the market where power banks were not well known, we have become number one in the category and have become synonymous to be the key industry player. We started this organisation with the core mission to bring innovative products that enhance the lifestyle of the consumer with gadgetry and digital products, which also led to the beginning of our journey to be the best innovative product in 2012 with power banks and tablets.
Like every other brand, we too had the set of challenges. Our initial challenges have been from the operations and manufacturing perspectives like unavailability of skilled manpower to work at the manufacturing unit and unavailability of raw materials for production. Even technology becomes a challenge in India in terms of machinery and spare parts. However, over a period of time, we have fought against these successfully and are outgrowing these challenges.
The IT market never goes off demand or off the trend; it always asks for something more and something innovative. Understanding the mind-set and the trends, Ambrane India is defined by the latest in technology at the best prices.

What is the thought behind the name ‘Ambrane India'?
Ambrane is not just a word. It clearly defines (while we are putting together our tagline ‘Technology in your life') our inclination to develop technology to bring comfort to your life. Ambrane is an energetic brand that believes in serving its customers incessantly and likewise, it has derived its name from the Greek word Ambrosius that means ‘immortal' which is synonymous to the functionality of our power banks.

Tell us about Ambrane India's manufacturing facility with regards to its location, size, capacity, product portfolio and so on. How many investments have you made the same so far?
We were the first in India who started manufacturing of power banks dedicatedly in India with focus exclusively on quality over price. We already have our manufacturing units set up in Kundli in Sonipat district in Haryana state. With advanced machinery and latest technology, the daily production is 12,000 and monthly is 300,000. Our manufacturing units are at the moment focused clearly on power banks. We already have our R&D set up in India, that includes the technical and quality department within the manufacturing unit. We plan to invest more in R&D as compared to previous years.

We have done extensive business with Amazon, Flipkart, and Snapdeal and have consistently been number one with them when it comes to sales which are not only limited to the festive seasons but even otherwise. In terms of our product portfolio, it includes wearables, power banks, IT accessories and audio. We are looking at further diversification, in sync with the ongoing trends of the industry.

The Indian power bank market is highly competitive with the presence of many big and well-established names. How do you compete with the other big brands?
Nowadays customer's focus is on quality. It's the quality which wins the customer and also brings loyalty. Today, Ambrane has over five million users of power banks in India which we proudly call as trustworthy customers who have made us the number one in India. As against the competition, our pricing has an advantage of the ‘Make in India' campaign driven by our Hon'ble Prime Minister Narendra Modi. We are a 100 percent ‘Make in India' brand even before government encouraged this initiative. We are unlike those who simply assemble the products. We have built products, tailor-made to the needs of the market. Price is again another key element; Ambrane products bring the new technology to users with several firsts in India. Lastly, we are a brand which enjoys the first mover advantage against the competition in the category. Today Ambrane has sold more than a million products across India and is available in Tier 2 and Tier 3 cities where many brands are still competing for space. Our online model has struck the right chord with the users.
Competition keeps us up to date with the market and the current trends, which help us cater to our audience with better service. Hence, healthy competition is important as it motivates us to keep giving the desired results that our customers expect from us.

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