Arjuun Bajaj, CEO & Founder of Daiwa

Tell us about your entrepreneurial journey as the founder of Daiwa. What motivated you to take this plunge when your father was already running a well-established business with Videotex India?
Daiwa begun its journey in 2016. The journey begun on the pathway to sync the ongoing problem in the TV Industry. We realized that the TV Market was going through a very troubled time period as most brands were sourcing final products from China and assembling in India and calling it ‘Make in India'. This is where we felt the need to build a brand which truly resonates the ‘Make in India' philosophy not only in terms of its design and performance but also with functionalities designed as per the needs of the audience. Daiwa comes from the parent company Videotex, a popular ODM brand which has been in the industry for over 33 years. Today, Daiwa brings the complete backend integration for manufacturing LED TVs in India. With new and innovative yet smart technology in hand, the brand offers an excellent quality and affordability in one.

What is the genesis of the name Daiwa?
Actually, the name has been registered way before the company came into being. At that time, we had not thought of launching our own brand. When we were all set to launch, we felt this brand name suits perfect to us, as it gives an international feel to an Indian brand.

We understand that Daiwa is a completely Indian enterprise. Then how come its R&D centre is located in Shenzhen, China?
Although India is moving towards ‘Make in India', a lot of material is still strongly supported from China such as components, led bars etc, where the Chinese brands have a strong foothold. We work there to design the components used in the TV for the India market with our team as China has more resources. But, India is moving towards it.

(Continued on the next page)