Liebherr Appliances is making conscious efforts of being part of ‘Make in India'. Can you please tell us how do you look at this initiative and how it has been beneficial to an MNC like Liebherr?

The decision to construct the plant in India was outcome of ‘Make In India' project of Govt. of India and further decision on constructing it in the Shendra industrial park in Aurangabad was based on the area's central location and its good logistical connections. We have evaluated other countries also including Europe, Brazil, China and Russia before finalizing our India investments. The policies and procedures which have been defined by Govt. of India under this initiative were instrumental in taking our decision on this investment.

There have been multiple Indian and foreign players in the refrigerator segment in India. What is your roadmap to capture significant market share in the coming years?

There are lot of opportunities in Indian market that makes us confident about success in India. India's rising household income, improving living standards and low product penetration of refrigerators which is around 35 percent, to name a few. The Indian refrigerator market increased at a CAGR of 20 percent from 2010 to 2016, and it is expected to grow further in upcoming years. Rising household income, improving living standards, rapid urbanization, large untapped market, and environmental changes are major growth drivers for the refrigerator industry.

Can you please tell us about the product range that the company plans to launch in the Indian market?

Thanks to innovative technologies, high quality materials and processes which we follow during manufacturing which make our products durable and energy-efficient. We have developed entirely new range of products from scratch to fulfil varied needs of Indian consumers from all regions. Those products will be targeted towards Mass Premium Segment which a new category evolving globally. Our refrigerators are specifically tailored to meet market requirements of this new consumer trend in India which are going to be available in various capacities.

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