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'Engineering' the future!

By Niranjan Mudholkar,

Added 01 December 2017

If products are designed and engineered with high-strength science, they are more robust and end consumers can trust them, says Viraj Kalyani, Founder & Chairman, Kalyani Studio

Congratulations on starting up your entrepreneurial venture - Kalyani Studio. What motivated you to start this?

While working with Kalyani Forge, I always had the urge to start a new company which would address the issues of the future. While I got a lot of insights from the manufacturing world and various other industry sectors, there were a lot of conversations with clients from OEMs, where they were asking for manufacturing design inputs and product design inputs, to improve the strength to rate ratio and other such things. Basically, a lot of insights from customers and OEMs where we understood that there is a gap between the design and manufacturing and engineering worlds.

Kalyani Studio is pioneering a new science - that if products are designed and engineered with high-strength science, they are more robust and end consumers can trust them. That's what Kalyani Studio's brand stands for. The company creates engineering magic that resides inside hard technology products.

 

What is your vision behind this venture?

Our vision is to become the company world's No. 1 high strength engineering firm. I want Kalyani Studio to be synonymous with ‘high strength engineering'. The long-term vision also includes creating in-house branded high-strength components which can be standardised across multiple industries. The impact of such products would help in accelerating future industries like outer-space exploration, geo-engineering, robotics and sustainability all the while being grounded on the twin purposes of creating high-technology jobs of the future and high-end technology in India. This vision is a global one, and the company will take High Strength science to multiple geographies starting with Europe and North America.

We are of the view that if the world came to India for forging and we continue to prove them right, the world should now come to India for high-strength engineering solutions. We believe in creating ‘Engineers of the future', who can navigate across all the aspects of the product life cycle - concept, design, simulation, DFM, prototyping - with ease. One of our purposes to start as a business and to exist as a company is to create new high-tech jobs and to create new high technology in India. We thus want to promote design in India, thereby championing the ‘Design in India' initiative of the ‘Make in India' campaign of the government.

 

How are you leveraging on your experience from Kalyani Forge?

My experience at Kalyani Forge, made me aware of issues prevalent in the engineering industry. Through my interactions with clients, I understood their concerns to improve upon strength of products. I found the need to build on a solution. To solve this gap between manufacturing, design and engineering, we built Kalyani Studio. The experience at Kalyani Forge has been a big learning for me - on the job and shop floor interacting with people at different levels of a big organization. There have been mentors as well as who have really challenged me and given me good guidance and counsel from time to time.

My family was very supportive of my decision to venture out on my own and their confidence in me led me to dream big. I fortunately come from a family of entrepreneurs where risk taking and leadership qualities are instilled at a very young age.

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