Videocon began its operations catering to the consumer durables market and now has diversified into various segments.
We started operations in 1986 with colour televisions. This
was the time when hundreds of other brands existed in the
market until the economy liberalised in 1992. At that point
of time our company decided to focus on the manufacturing.
We emphasised on quality and R&D. This helped us stay
strong in the times when other foreign big players entered into
the Indian market post liberalisation. We not only survived
the competition with multi-national giants but were able to
achieve 20 percent market share. Since then, manufacturing
has remained our core competency.

How do you think the market has evolved in last few years and where is it heading?

Earlier market was all about electrical and electronics. However, since last few years software has gained significance. Considering this trend, we have partnered with various software giants such as Microsoft, Google, etc. Cisco is a big company when it comes to the satellite communication. In partnership with these companies, we have launched several new products. We have introduced an air-conditioner that can be controlled through Google Voice. Another area where we are deploying these technologies is DTH. Few other examples of the advanced technologies are our refrigerator that has world record of having lowest temperature possible i.e. -30 degrees in the residential refrigerator segment and world's first wi-fi air conditioner. So what I mean the focus of manufacturing is moving from hardware to software based innovations.

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