Tell us about your manufacturing capabilities and capacities.
Noida is one of Barco's key manufacturing sites: every single DLP Projector engine in the world for Barco's large videowall activity is built in Noida. In addition, we assemble printed circuit boards and we develop software for the Entertainment & Enterprise divisions.
Barco India's manufacturing plant is certified for ISO 9001, ISO 14001 & AS 9100 for PCBA process. Products manufactured here are compliant with international norms like UL, Cebec, CE, CCC etc.
The state-of-the-art factory also houses a demo centre and a customer support centre, and has been manufacturing hi-tech products for both national as well as global markets in compliance with all the international safety and quality norms.
Our production capacity has grown manifold over the years. We have PCBA lines and projector assembly lines in our factory. Our projector assembly has an installed manufacturing capacity of 1000 projectors per month.
It is slightly more difficult to measure the production capacity for our PCBA lines, as we manufacture different kinds of boards. We are manufacturing 65-70 types of modules every month, and the overall capacity is between 2000-2500 boards per month. We are also manufacturing lamp power supply module for digital cinema.
How are you scaling up your R&D activities?
India is home to Barco's largest software lab, and we have plans to expand it in line with our growing contribution to product development. We are defining the architecture and standardizing software development aligned with Barco divisions and measurability at every stage.
Our goal is to scale up not just in numbers but also the quality of our output. We also have a hardware R&D unit in Noida for product innovation.
Your manufacturing facility is located in North India. What have been the strategic advantages of having a facility in this region? How does this region compare with the rest of the country when it comes to supporting the manufacturing activities?
Given that North India is the hub of manufacturing operations in the country, having our manufacturing facility located here has several strategic advantages such as improved sourcing of resources/talent and more robust distribution and sales channels.
Operating within the National Capital Region also gives us a competitive edge when it comes to empanelment with government initiatives as well as meeting the varied requirements of private sector players from the region.
What is your personal vision for the organization? Where do you want to see it two years down the line?
Barco is synonymous with ‘Innovation for India', be it in terms of products, business models, or partnerships. I wish to establish the India unit as the leader when it comes to defining emerging market success for global Barco operations.
In the next two years, we aim to become and be perceived as the partner of choice for networked visualization display for multiple applications, from control rooms in smart cities to projectors in the digital cinema industry and collaboration tools in the enterprise sector.
We will also be strengthening our partnerships with industry players and the government whilst developing the ecosystem, in addition to fostering greater customer intimacy.
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