Lohia Auto Industries was established in the year 2008. How's been the journey so far and are you satisfied in terms of achieving the goals that you set for the organisation at the beginning?
Lohia Auto Industries was established in the year 2008 with an objective to provide clean, efficient, reliable and affordable inner-city & rural transportation. Within a short span of 5-8 years Lohia capture the eclectic vehicle market and become the first Indian company to set up its own integrated ebike manufacturing facility.
The journey started with two models of electric bikes and today includes over 10 products in its portfolio ranging from ebikes, erickshaw and three wheelers. The brand is gearing up to create its presence in the 3-wheeler and high-end motorcycle segments.
After setting up strong footprints in electric vehicle segment, Lohia has also ventured into commercial vehicles segment. Tell us about this foray.
Subsequent to the foray into the electric vehicle segment, Lohia has ventured into commercial vehicles segment. It has rolled out two models of diesel three wheelers under the brand, Humsafar. Humsafar is again available in both, passenger and cargo segment.
The three wheelers are also being manufactured at its existing Kashipur facility where we have added another two lines. The combined manufacturing capacity of this plant is one lakh vehicles annually.
You have also entered into a joint venture with US based UM Motorcycle. Tell us about this collaboration.
Being an emerging player in electric two and three wheeler segments, the next journey for Lohia is to be in the motorcycle segment. For the same it has entered into a joint venture with US based UM Motorcycle to manufacture high end cruiser bikes in India.
Tell us about your complete product portfolio. Do you intend to diversify further in the near future?
Lohia products portfolio is divided in to three categories that are electric two wheelers, e- rickshaw and commercial vehicles. Electric two wheelers or ebikes is the segment where Lohia continues with its leadership position.
Currently, it has two models of electric bikes, Oma Star and Genius. Keeping in mind the burgeoning demand for e-rickshaws, Lohia has launched two series of e-Rickshaw that are Humrahi and Narain. Each series is having two products for passengers and loaders. Lohia's next in pipeline product is the high speed electric scooter and a fully battery operated three wheeler. The R&D team of Lohia is working in this direction to design these products from commercial viability.
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