MMC Hardmetal has also undergone an exercise to redefine its brand identity in the recent times. How has this influenced your business approach? How has the customer fraternity responded to this change?
Since its inception, MMCI has been meticulously working in establishing Brand Mitsubishi in India. After various meetings with key customers and a survey by external agency, we realised necessity of having a brand identity of MMCI for our own manufacturing facility which was already on our agenda.

Together with brand identity, we have also launched ‘MMCI Way' which became very popular with our esteemed customers. MMCI Way says - ‘We are your reliable partner for better productivity and superior business performance'. In simple words, we will work only for better performance of our customers and enjoy assured growth with them.

We uphold five essential values in our business practice viz. Reliability, Proficiency, Care, Transparency and Innovation. Customer fraternity now knows that MMCI is an extended arm of MMC, Japan in India which continues to follow the basic principle of "For People, Society and the Earth"

While it is far from being a booming industry, Indian manufacturing is surely turning around positively. What has been your experience and how do you see the market behaving in the next 12 months? Which sectors will be doing better compared to others?
Currently Indian manufacturing industry is going through a tough phase, while upcoming projects are looking for hightech ultramodern technological solutions, existing customers who are facing sluggish demands are looking for low cost solutions. Hence, solution providers like us needs to have total solutions in their basket.

The budget provisions this year hopefully will give boost to overall manufacturing sector as the government is keen to give impetus to infrastructure sector which will set entire economy rolling. We hope to see good positive impact on our business as well.

We also hope, reforms through GST will contribute to overall business growth. In the New Year we are better poised to have good opportunities in competitive market because we have also rolled in our own indigenous product range and are better placed to offer wide variety of product basket.

We expect overall growth in manufacturing sector over next 12 months and expect sizable contribution from automotive, aerospace and medical engineering industries. The only Guru Mantra in current scenario is not to lose any opportunity and convert every opportunity into business.

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