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Building partnerships

By Niranjan Mudholkar,

Added 11 August 2014

Through events like Demo Day and HaasTec, Haas Automation India is engaging with its customers closely to exchange ideas and technology, says Terrence Miranda, its Managing Director

How many more such events can we expect in the current calendar year? And where?

The year 2014 promises to be an exciting year for us with a strong marketing push planned this year. Expanding on the HaasTec and Demo Day theme we plan to conduct Demo Day events in Kolhapur and Ludhiana later this year and have HaasTec events at Ahmedabad and Manesar.

While the last two years have been quite challenging for the manufacturing industry, do you think things will start getting better now? Do you see any indications from the response to the demo days and the Open House?

The response to the recent HaasTec show in our new HFO in Navi Mumbai and Haas Demo Days in Nasik truly exceeded our expectations. Customers who visited the show were extremely knowledgeable, posed interesting questions and displayed considerable interest and understanding of the machining technologies on display. The overall turnout was also very encouraging with over 1,500 customers visiting the HaasTec Mumbai show and over 500 customers visiting the Nasik Haas Demo Days.

The stable political situation and promise of a proactive approach towards industry in general and manufacturing in particular augurs well for us in India. We have seen renewed interest in our CNC machines and quote, order levels are going up. While there is no doubt that the policy initiatives will take time to produce results we appear to be on the right track and we are optimistic about the future.

How are you enabling your customers to draw the maximum benefits from your machines?

We have focused on building up our application and education capabilities with a dedicated team and a single minded focus to help our customers exploit the true potential of their Haas machines and the extremely user friendly and feature packed Haas control. We provide fully tooled up, fixtured solutions for customers in varied industries from automotive to medical to aerospace and general engineering.