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Continuously working towards expansion

By Swati Deshpande,

Added 20 October 2016

Abhishek Jain, Executive Director, PPAP Automotive Ltd speaks to The Machinist about the company's past, present and future.

‘Make in India' seem to have given a boost to the Indian manufacturing industry, which was facing a sluggish market environment previously. How has been last couple of years for your company?
We strongly believe in the manufacturing capability of the Indian industry. There are certain roadblocks towards it, but we  believe that the Government is working on all fronts to ensure that India remains a competitive manufacturing base.

In the last couple of years, our company has added two new facilities. One in Chennai and other one in Pathredi. Apart from these we have added capacity in our existing facilities as well. Going forward, we will continue to focus on adding new manufacturing facilities depending on the requirements from our customers.

What new trends do you see in the Indian automotive industry?
The Indian automotive industry is one of the most challenging industries in the world. The customer expectations are changing and due to the easy access to internet and information, today the end-user is very well informed about the choices available.

This fact is driving a lot of changes in the automotive industry. The vehicles will be getting more fuel efficient; the interiors of the car will have more technology and ultimately go towards a connected car concept. The government is promoting the use of clean fuel cars. We see a strong focus on developing Hybrid or Electric cars by many automobile companies, in
the near future.

Lastly, please tell us about your expansion plans
We are constantly working towards expanding our product base and our customer portfolio. Our endeavour is to provide customers with a superior value added solution for their vehicles. We are constantly interacting with the customers for new avenues where we can add value to them. We are also looking at expanding the target customer by examining opportunities
in the Non Passenger Vehicle segment viz. LCV market, etc.

We are also investing in upgradation of technology in our existing plants so that we can become more competitive for our customers.

We are also adding new capacities in Chennai in order to service our customers in Southern India. We are also deciding on our strategy to set up capacities in Gujarat since the new Auto hub is emerging in that area.

END