Next we define a robust product design based on DFSS (Design For Six Sigma) or DFM (Design For Manufacturability), followed by implementing capable and robust production processes based on the lean principles. Then we have to choose the right suppliers who understand, accept and follow our philosophy. And not to forget, we need to empower our people accordingly so that we have the right person for the right job. Combined with a Continuous Improvement Culture, we can create the best possible cost structure without sacrificing Quality and in fact, attain Quality almost for free due to avoidance of non Quality.

Being one of the world's top five automotive parts suppliers, Continental is a very global organisation. But it also lays emphasis on the ‘local' aspect. How is Continental India integrating ‘local' in its operations?
We firmly believe in a local for local approach, placing priority on local design, development and procurement in order to optimise costs. Continental's Quality First approach complements our local for local strategy, tailoring solutions in-sync with
market demand and customer requirement. That said, there is a growing demand from both domestic and international OEMs for components intended for export.

We are committed to meeting the stringent requirements of our customers and offer them products that meet international quality standards. With our current footprint and programs, we are in a good position to support global and local OEMs, for their domestic as well as export requirements.

Continental set up a highly advanced engineering centre called Tech Centre India (TCI) in Bangalore in 2009. How have you leveraged on this?
Last year, Continental's Technical Center moved to a new location in Bangalore in order to expand its facilities in line with its growing workforce. TCI is one of Continental's three Systemsand Technology (S&T) hubs worldwide, the other two such centers being Romania and Mexico. TCI provides high quality, cost effective, engineering solutions for Chassis & Safety, Interior and Powertrain. In 2009, Continental India started its own development center with software development. TCI is active in all phases of product development from requirement engineering to vehicle build up and testing in specific areas encompassing software, electronics and mechanics. Today, the contribution of TCI in supporting the Asian customers is increasing with the additional competencies acquired.

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