Similarly, productivity costs more money. Speed and productivity need advanced machines and tools that are not cheap. If you want to be economical then you have to use machine tools which don't cost a lot of money. But that comes at the expense of productivity and quality. End of story. Being all four at the same time is impossible. And I have a feeling that companies trying to be all four of them lose time and spend needless money."

If you ask him from the supplier point of view then he confidently says that his company has the whole of range of solutions. "But the offerings are different for different requirements. Same goes for machine tools. Well, we have the full range of tools and we also have what we call as the selection range.

The selection range is not necessarily the most productive or the most economical but they offer versatility," he says. He emphasises that a manufacturing company in today's era to be successful needs to understand and decide which area it wants to specialise in. "That's important. People who want to be everything, you will lose everything. If you are trying to be everything and if you face a competitor who is specialising then you will lose," he added.

END