Collaborations
Another reason for ElectroMech's success has been the way it has leveraged on tie-ups and collaborations to boost your growth. The logic has been simple. Why re-invent the wheel? Collaborations provide easy access to advanced technology as well as widen your market. "ElectroMech as a policy always believes in offering to its customers the best value product. As a result of this, we have always aimed to tie up with the best in class companies across the globe.
For example, when it comes to standardized workshop duty cranes, we have ABUS of Germany as our partner. We have supplied thousands of cranes through this partnership over the past 8 years. We have also tied up with Stahl from Germany for their EX range of products used in hazardous areas like chemical plants, refineries, etc. Stahl is considered as the ‘gold standard' product when it comes to the explosion proof category of cranes." Recently, ElectroMech has also gone in for an equity joint venture with Zoomlion of China for exclusively manufacturing tower cranes for the South Asian market.
"Zoomlion is the world's largest manufacturer of tower cranes and enjoys a leadership position when it comes to its wide product range and technical capabilities. We are proud of having such pedigree partners with us," Tushar adds.
During recessions, quality tends to take a backseat for some companies. How does ElectroMech deal with this? "Quality is not linked to recession at all. Any reputed and credible company cannot afford to play around with the quality of its products at any point of time as this will have long term repercussions. A poor product from a reputed company can create havoc with the company's image and its future business prospects. Hence if a company compromises on its product quality and specification in a slow economic cycle, it will come to haunt it back when the economy picks up and the company can potentially lose business. Hence our philosophy is simple - prices can be negotiable but quality is not negotiable," he emphasises.
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