Reiterating the ‘very good exchange of knowledge between the Volvo Group and Eicher', Divry points out that the Volvo Group's world-class technology has been adapted to the Indian conditions to make it relevant. "This is where our Indian experts have come up with some fantastic, cost-effective solutions. And these have been so effective that we are now going to re-import some of these solutions to other Volvo Group plants globally. These will in fact become Volvo Group standards." Divry is also proud to note that it is for the first time that a global manufacturer like Volvo has started the production of its advanced engines in India, not in Europe or US. "Right from the start, we intend this to be a global hub for engines," he adds.

Divry further shares that the Eicher brand is now considered as the fifth brand in the competitive portfolio of Volvo Group brands. Volvo has a multi-brand strategy with each brand having a well identified role in the market. "The Eicher brand is an integral part of the Volvo Group's strategy to expand in Asia and other growth markets. With the launch of the Pro series of trucks by Eicher, our strategy in Asia gets further strengthened," he says.

Having a launched a superior range of products, VECV will now gradually phase out its existing products. "Everything will be done in a planned manner. We will introduce the new series in phases. We are introducing two models in February-March (Pro 1000 and Pro 3000) and will introduce a few more by June. Also, while we have been strong in the India-like markets in South Asia, we will now also be exploring other markets where the Volvo brand is strong."

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