In the last 25 years, Jyoti has evolved as a strong manufacturer of machine tools with a robust focus on R&D. How is this helping you compete at the global level as an Indian machine tool player?
After several attempts to reach to the international market through our subsidiaries and active participations on global front (for example, our participation at the recent EMO Milan was our seventh presence at this global event). Our brand is now well recognised and finds acceptance across the globe.

Our presence is not only noticed but taken seriously by global buyers and also by international competitors. We just have started to taste the fruits of our hard efforts done for last 25 years. Products are now well appreciated by the customer segment, and slowly we are trying to change the conventional psyche of foreign buyers who trust only European or Japanese brands.

How are you doing on the exports front? Has addressing different markets helped Jyoti become a more mature player in terms of technology and customer understanding?
Export business has started flourishing and new territories are identified and focused to grab a good export market share. We have established our full fledged set ups in the market like US and Asian countries apart from a regular business volume from Europe. Maturity in the export orientation is increasing day by day in transacting with foreign buyers. Technology, customer orientation and reliable after sales services are the key contributors for us to penetrate the global market with ease.

You have built Jyoti into what you call as ‘A Temple of Technology'. What is the ‘faith' of this temple and what do its followers get in return?
Yes, we treat our company as ‘A Temple of Technology'. We are constantly thriving to bring out innovation by means of cutting edge technology. The dedicated team of more than 90 R&D professionals is cultivating our culture to respect technology. In fact, our Mission itself states ‘Propelling Technology, Prospering Life'.

(Continued on the next page)