The B-segment has of course been outpacing the industry for the past decade, accounting for almost a third of total sales in 2013. Ford India has witnessed unprecedented success with its game changer Ford Figo even in this most competitive segment in India. At the same time, the urban SUV Ford EcoSport continues to be a tremendous success. But while this car has been a big hit on its launch, it seems to be losing the momentum due to the long waiting period. And Harris is working to address this on priority. "Ford EcoSport underpins our global One Ford strategy to deliver great products in growth markets. It became an instant success as it offered great power of choice to customers from several segments with its compelling value for money proposition. The unprecedented response it received was a sharp contrast to the overall industry scenario. There are more than 40,000 EcoSports on India roads today. With a major section of the EcoSports already delivered, we are working closely with our suppliers to enhance output of the EcoSport to reduce the waiting period and to meet the high demand."

One of Harris' key responsibilities includes product programs to serve both the domestic as well as the growing exports market. This obviously involves the successful implementation of Ford's expansion plans in India. "We are on track with our plans and committed to position India as a centre of excellence for small cars and low displacement engines for both domestic and export markets. We are utilising our India facilities to export to several global markets, thereby becoming advocates of India's manufacturing prowess."

Ford has a long-term strategic plan for India, anchored in viable product programs and engine manufacturing capability, both representing significant volume and profitable growth. Harris believes the Indian automotive sector urgently needs is the policy assistance for fuelling domestic demand as well as export opportunities. It needs the introduction of some immediate measures to stimulate the industry. "Significant measures for protecting the growth potential of the country are lower interest rates, control of the fiscal deficit, continuity of policy reforms and reduction in inflation. These policy measures will help to achieve improvement in consumer confidence and increase optimism in the manufacturing sector, ensuring accelerated growth," he says.