ZF established its presence in Pune in 2010 with the objective to locally meet the market demand for products and services from the company. Since then, the business unit has strengthened its network and extended its product offerings in the automotive and the non-automotive segments.
"We introduced high performance transmissions, followed by chassis components both for commercial vehicles and passenger cars. Today we have enhanced this product portfolio by launching passenger car clutch systems. These are specially designed to meet the demanding driving conditions. The business unit is now increasing its focus further on market and dealer development.
"One of the initiatives in this direction is the Dealer Development, wherein we have put a lot of focus on close collaborations with our authorised Dealers and Services Partners for better market penetration and customer support. Also, in our aftermarket business we have seen a very positive growth," Suresh says.
Suresh believes that the main growth driver for the organisation was business with automatic passenger car transmissions and axle systems where ZF has witnessed better than expected growth. "The 8-speed automatic transmission, whose second generation we launched last year, has been especially popular among customers. The market for commercial vehicles and off-road machinery, however, turned out to be more difficult in 2014," he adds.
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