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ACE Leader - Farrokh Cooper, Chairman and MD, Cooper Corporation. Pvt. Ltd.

By Niranjan Mudholkar,

Added 20 August 2015

"You have to have the ability to see what others don’t see and then do what you have to do to get there; which means intuition, leadership and a very steady nerve."

Although he was honoured with ‘The Machinist Lifetime Achievement Award in May 2015, Farrokh Cooper, Chairman and Managing Director, Cooper Corporation Pvt. Ltd., is quite young at heart.

Belonging to Satara (where his organisation is the largest employer and tax payer), this third generation entrepreneur merges his decades of experience with youthful zest to run one of India's few indigenous engine manufacturing companies.

And come to think of it, he entered this business only by accident. It was in fact the biggest challenge of his professional (and perhaps even personal) journey. "One day there was a complete change in my daily routine from farming, dairy cattle, grapes and running country liquor shop (toddy shop) to machine shops without any notice, no training and mentors. I was left to deal with it on my own," he recalls.

At that time, he went out and met all the key customers of Cooper and said that ‘I know nothing but I am ready to learn, so give me a chance'. "I was fortunate enough to have clients like Kirloskar, Cummins, Walchand and other stakeholders who allowed me to grow Cooper Corporation to a level where it is today," he says with pride and gratitude.

He is inspired by ‘excellence', a fact that clearly reflects in the Cooper products. "And my biggest strength has always been transparency, communication, integrity, honesty, sincerity and fidelity," he shares. He believes that it is only because of his inspiration and strengths that he has been able to guide Cooper successfully even during the difficult of times.

"Despite the overall recessionary trends in the country, Cooper Corporation has witnessed consistent and aggressive growth for the past five years across sectors because of our reputation for technology, after market support and commitment to quality and service."

(Continued on the next page)