So what are CEOs doing to mitigate any of the challenges to seize where they are opportunities? Leading manufacturers are activating in many areas including:
• Evaluating their customer and business segments, products, services,
regions and channels to understand the elasticity in each of their markets
• Reassessing the long-term market outlook to ensure their business objectives align to future growth opportunities
• Creating a demand-driven and responsive business model that provides flexibility and agility to respond to increased (even unpredicted) demand and market disruptions

Growing, growing
Indian CEOs say that their top growth options, actions and priorities
for the next 12 - 24 months will be:
- Increasing their market share within their existing geographic markets an sectors (37 percent)
- Entering new geographic markets (32 percent)
- Changing the range of products they offer (21 percent)
- Changing the range of products and services they of offer (11 percent)

To address these Indian CEOs say they are focused on organic investments to address their growth priorities. Fifty-three percent of India's respondents said that organic growth would be their predominant strategy versus 39 percent who said they would grow through a merger or acquisition.

Investment flows/corridors are changing
Globally, 20 percent of the CEOs responding to the GMO survey say they will invest significantly into India and 38 percent of those with existing investments in India say they will invest significantly.

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