Innovation is not a mere idea, it is a well-thought idea that leads to transformation through value creation. "Toshiba believes that innovation is not just about new products development or new value creation, but also reflects through quality improvement and process improvements on manufacturing," said Tomohiko Okada, Managing Director, Toshiba India Pvt Ltd. What is important is to develop a culture of innovating in the company as such ideas can come from anyone from the organisation. Therefore, Godrej & Boyce believes that innovation is everybody's job. "Whether one is in a consumer facing function such as sales, marketing and service or whether in enabling functions such as manufacturing, procurement or HR, everyone is encouraged to think about how they can make improvements, both small and large in order to improve what we offer to the consumer. We also have a robust ‘Kaizen' movement within the company that has been even recognised at the national level,"informed Anil G. Verma, Executive Director & President, Godrej & Boyce Mfg. Co. Ltd.
Similarly, at National Engineering Industries Ltd (NEI) encourages every employee to think innovatively. "We urge them to think beyond the box so they can do their jobs more efficiently and innovate their everyday tasks. For product innovation extensive in house research is a part of the strategy at NEI. But this is not what we restrict ourselves to. We focus on a culture of innovation," mentioned Sanjeev Taparia, Sr. VP Marketing and Sales, National Engineering Industries Ltd.
Why is that the companies are concerned about their innovation and encourage its employees to be one step ahead. Speaking on the same Jayesh Shah, Head - Product Development (General Industry), Henkel IMEA said, "In today's dynamic world, it is impossible to survive without being innovative. Many large organisations, which were once pioneers and market leaders in their respective product categories, have vanished as they were not ableto adapt fast enough to the changing technology trends and market needs. Organisations need to innovate or
die as they say. Innovation capacity is the driving force behind the country's growth and competitiveness," added. Ramesh Phatak, Vice President-R&D,
Schneider Electric India.
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