Shariyarr says that if India has to grow the share of manufacturing in its GDP then we need to understand and implement this comprehensive concept of manufacturing called the big ‘M' rather than looking just at production.

"Earlier even we were looking at just ‘operational efficiency' but realised that it was not enough and started taking a 360 degree approach which also included suppliers, employees, impact on community and sustainable growth. Basically, it involves all the key stakeholders," he says.

This change in approach has benefitted Godrej Appliances in many ways. And it has also established the reputation of the Company's manufacturing prowess even internationally. Today, the Company has a tie-up with Bosch and Siemens.

"The fact that a globally leading brand like Bosch and Siemens is going to use our facilities to manufacture their products says a lot about our factory. The Bosch and Siemens products will be sold in the Indian market as well in eleven countries including Australia. And what really impressed them was the factory," Shariyarr says.

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