The partnership
According to Handeep Singh, the company's products like combine machines etc., which have various models are the best in the agriculture field because of the use of best quality components, oil and grease. He claims that the company's products give immense happiness and satisfaction to farmers because of zero maintenance cost on grease. He further adds that Preet Agro's combine machines need grease only one time at the manufacturing point and after that there's no need to apply grease on the parts like bearing of the combine. "This is possible only because of the MotulTech products which we are using," he says.
Preet Agro started using the MotulTech grease in 2013 after doing a rigorous and successful field test. In this field test, they used the grease for one year on a trial basis. "We got incredibly positive results in the machines after using the MotulTech product," Handeep Singh shares. After this, Preet Agro started using the MotulTech products across its product portfolio. "We know that grease plays a major role in the combine's working and also helps in increasing the life of the parts of the machine as well as of the overall machine. After using the MotulTech grease at the manufacturing stage, there is no need to repeat the grease in the combine machines. We are getting very good response in volume sales with the use of MotulTech products. The MotulTech products are good in quality and they also help increasing the shelf life of the machines," he adds.
According to Gurcharan Singh, Preet Agro has reached a high level of customer satisfaction after using MotulTech products. "Customers started giving us a positive feedback that there is no need of going to mechanics for grease change and that their maintenance cost has decreased. The sales volume has increased, and the breakdown has reached zero. Earlier, there were complaints about technical problems in the bearings of the combine machines due to the lower quality of grease and oil. This was a major setback for the company and its image, but now the complaints have reduced to zero. The customers have no such complaints," he says.
"All in all, the fine quality of the product and customers' satisfaction is helping us to achieve the sale targets and the company is blooming, growing by leaps and bounds," adds Handeep Singh.

Going ahead
Preet Agro has now decided to use 100 percent MotulTech products in its mega project, which is in the pipeline at present. The Company has set a target of making more than 1500 combines per year with a strong focus on the export markets. The company has also aims to to manufacture 300 tractors per day. "For this project, we will be using MotulTech products for their better performance," Gurcharan Singh says.
He further says: "Preet Agro Industries always provides our clients with quality products. International grade quality is ensured at all levels, right from the procurement of raw materials to the fabrication of the final products. Each finished item is thoroughly checked by our team of quality professionals, who do not leave scope for any flaw. Each agricultural implement is tested for its performance and durability and only those meeting all the requisite standards are then dispatched for sale into the market."

END

The writer is a freelance journalist based in Ludhiana, Punjab.