Lexus International has announced its call for entries for the Lexus Design Award 2016. First launched in 2013 to foster the growth of ideas that can contribute to society, this international design competition aims to support up-and-coming creators from around the world.

The theme for the Lexus Design Award 2016 is ‘Anticipation'. "At Lexus, we strive to develop products and services by anticipating the needs of people and society. This year's applicants are encouraged to submit innovative designs and unique interpretations that are true to the essence of the theme," a Company statement said.

Lexus Design Award 2016 provides an opportunity for twelve finalists and their works to receive an introduction to the design community and beyond at Milan Design Week 2016*. In addition, four of the finalists will develop prototypes of their designs while receiving support from globally recognized design mentors.

The maximum production budget allotted to the development of each prototype will be increased to three million yen. The finalists will present their designs in the Lexus booth, after which the Grand Prix winner will be selected from among the four prototypes through final review by the judges.

^*Milan Design Week is the world's largest design exhibition, also known as Salone Del Mobile, with numerous events including furniture, fashion and many world-renowned brands. The "Lexus - A Journey of the Senses" exhibit in 2015 earned high acclaim and won the "Best Entertaining" award at the "Milano Design Award" competition.

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